arevo by RACV
Advertising campaign
A new transport app by RACV designed for Victorians to travel their own way. With users able to customise their journey on what transport modes they want to take for each part of the journey, top up their myki, plan their parking and have access to special discounts.
The campaign launched with the application informing transport users about the benefits of the application and drive them to download it to their smart phone. Media platforms included small format out of home, stickers/posters across public transport, press print and digital banners.
Agency - CHEP Network
Creative Directors - Amy Weston, Chris Andrews
Art Director - Aicha Wijland
Copywriter - Lauren Eddy
Senior Designers - Tim Mcpherson, Adam Lord
arevo by RACV
Brand & design system
From the two words ‘arrive’ and ‘evolution’, arevo offers a more personalised journey planning experience for next-gen Victorians. An identity and brand system was developed to align with the values and benefits of the application. The design system was necessary in distinguishing the seperate forms of public transport that could all coersively work together to communicate a journey.
