Royal Automotive Club Victoria
Brand refresh & Advertising
Leading RACV in a new direction, CHE Proximity developed a brand refresh to include a flexible design system and a brighter look and feel. The new-look RACV aims to create a more meaningful and relevant connection to everyday Victorians.
My position at CHE Proximity has me designing advertising and brand collateral across printed and digital channels including their sub-brands; RACV Home, RACV Resorts and Royal Auto magazine.
Agency - CHE Proximity
Creative Directors - Garret Fitzgerald, Chris Andrews
Senior Designer - Keir Vaughan
