Maybe
Brand, content and event artwork
Maybe is a podcast series and event brand ran by Lily Dalton. Lily came to me in 2020 with her idea to start an on going mix series – where each artist get’s their own moment to express themself. Beyond this, Lily wanted each post to feel special to the artist with equal parts focus on the artwork as the music. Giving each individual a greater sense of ownership to stand out alongside their illustration.With this in mind, I engaged an illustrator to develop an aesthetic that was suited to the genre of music and would feel timeless in the digital space in which it lives.
In 2022, Lily ran a ‘day party’ this was an opportunity to push the brand and art even further and I worked closely with the illustrator to develop content that would work seamlessly across printed and social spaces to promote the event, staying true to the brand and their values.
Creative Direction and design - Will Puglielli
Illustration - Isaac Hood
