Info

Brand Identity

Graphic design, design systems, typography

Australia’s expectations of a convenience store have shifted significantly over the past decade. No longer the guilty go-to for a pack of cigarettes or energy drink to accompany ‘smoko’, 7-Eleven is for on-the-go Australians who want to feel good internally and externally while they go about their busy lives.

In 2020, 7-Eleven appointed CHEP Network their agency of record in Australia, with their first task being to lead a refreshed brand strategy that would demonstrate 7-Eleven’s high quality products as perfectly fit for today’s Australian. With a fresh new approach to their art direction, tone of voice, brand identity and communication platform; we developed a whole new 7-Eleven that is wonderfully easier.

Agency - CHEP Network
Deputy Chief Creative Officer - Glen Dickson
Head of Design - Trent Roberts/Christian Hewitt
Senior Designer - Paul Allworthy

Brand and Retail campaigns

Collaborative ideation, design, roll-out

Along with the always-on retail approach advertising, 7-Eleven’s marketing follows the Australian calender. Multiple times a year there are big moments that demand large-scale campaigns that span all of the media channels. Especially in the cooler or hotter months to pair with popular products they offer.

In-store POS

Ideation, art direction, design

With over 700 retail stores Australia wide and a constant rotation of products, 7-Eleven’s Point-of-Sale is integral to displaying new or limited offers to customers. Whether it be a $5 100% Aussie Chicken Sandwich or a $2 Banana Bread & Coffee Combo. 7-Eleven’s products should make everyday food purchases, wonderfully easier.